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5 Simple eMarketing Resolutions for 2014
The start of a fresh year is the perfect opportunity to gauge past successes and look forward to exciting new ones. Resolutions aren’t just for people – they also give discerning businesses the chance...
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Victorian Plumbing launches new microsites
We are pleased to announce the launch of new microsites for Victorian Plumbing targeting top European markets such as France, Germany, and the Netherlands. Victorian Plumbing started in 1999,...
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Tomybabytoys.com expands into Scandinavia
Popular web-based retailer tomybabytoys.com, which sells a wide-range of Tomy and Lamaze branded toys, is proud to announce the launch of their Danish, Swedish, and Norwegian microsites....
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Keywords in other languages
Keyword Research is an important part of your multilingual SEO strategy If you want to read more about keyword research in general, visit our service page on the subject. Taking keyword research onto...
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Should duplicate web content be avoided?
One of Web-Translations’ main objectives is to offer highly targeted solutions for reaching international web users. Often, we run into the question of how far to go down this road – does the site need...
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Word of the day – bounce!
We all talk about bounce rates, but it seems that many people don’t fully understand what a bounce is. Simply put, a bounce is a one-page visit. It doesn’t matter which page it is, how long the visitor...
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Facebook and Twitter – how do they help?
Many of our clients tell us they don’t see any benefit to tweeting or maintaining a facebook page. The perception is often that social media is better for B2C businesses than B2B, and for companies...
View ArticleGoogle’s new Expanded Text Ads: what we understand so far
With the new-format Google ads running alongside standard text ads for nearly a month, we’ve noticed some quirks, understood a bit more, and most importantly – seen the benefits. Google announced the...
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Choosing the right domain
Have you seen fewer .co.uk sites recently? Many companies with an international presence have moved to a single site with subfolders for each country. At Web-Translations, we started with a .co.uk...
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Grow your business internationally – our Top 6 tips
Global trade has never been so easy! The web has removed geographical barriers from international trade. If you can overcome language and cultural barriers, the world truly is your oyster. The UK...
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International SEO: an introduction
New to the world of international eMarketing? Confused by terms like ‘organic’, ‘SERP’ and ‘algorithm’? Read on for a concise summary of the key factors that affect international SEO… An eMarketer’s...
View ArticleInternational SEO: a guide tointernational keyword research
In our previous post on International SEO, we talked about factors affecting a website’s SERP ranking. Keywords are a very important part of SEO, and selecting the best keywords for each of your URLs...
View ArticleInternational SEO: using keywordsin page content
Our recent post on International SEO looked at the processes involved in international keyword research. Let’s now see what we can do with those carefully selected keywords, or more specifically, how...
View ArticleInternational SEO: title tagsand meta descriptions
In our previous post on International SEO, we discussed the importance of keywords in page content. Let’s now have a closer look at how to best use keywords in title tags and meta descriptions. What...
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Why is my meta description not displaying in Google?
Keywords are key In recent posts we discussed international keyword research and the importance of editing your meta description to include said keywords. Let’s say you’ve done that, but then decide to...
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Facebook Marketing: Character Limits
Social media plays a large role in our daily lives, as we’re living in an increasingly more digital world. But social media isn’t just used for keeping in touch with friends and posting about our...
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Instagram Marketing: Character Limits
In one of our previous blogs, we spoke about Facebook’s character limits. Today, we’re going to look at Instagram’s character limits. Many of us use social media on a daily basis, and in some cases...
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Twitter and LinkedIn Marketing: Character Limits
In our previous blogs we’ve looked into the character limits on Facebook and Instagram. Today’s blog will focus on Twitter’s and LinkedIn’s character limits. Many of us use social media on a daily...
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Lifting the Lid on Desktop Publishing
Do you need to translate PDFs, brochures, or other carefully designed content? And have you considered that the layout of these translations may need to change slightly in order to accommodate longer...
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Importance of Team Building
A couple of weeks ago, the Web-Translations team took a step back from project work and took a day for ourselves, a day to focus on team building. And no, before you think it, we didn’t spend the day...
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